The Sweetest Comeback Ever

By: Annie Burnham and Natalie Hansen

The beloved Hostess Twinkie is back. Two empty boxes later … We’ve got the skinny on the new baby cake.

Annie: Last Wednesday, Natalie and I (Annie) went on an adventure in search of a box of Twinkies. What started out as a simple trip to Walmart turned into a desperate search for just one box of Twinkies. And we did it for you, College of Business students.

On Monday, July 15, Hostess Brand LLC, now owned by Apollo Global Management and Metropoulos & Co, returned Twinkies to store shelves. As we looked around Walmart, we couldn’t even find a Hostess display. What kind of welcome back party was this for the beloved Hostess delights?

Finally on a tiny shelf at the front of the store, we found the Hostess products  . . .  and no Twinkies.

A Walmart employee, noticing our distress, came up to us and said, “All of the Walmarts in town are sold out of Twinkies. We’re waiting for another shipment.”

All of the sudden, this wasn’t a simple work assignment – this was a quest to find a box of Twinkies. Were we going to find any Twinkies in this town?

Our second attempt to find Twinkies was at a King Soopers — another disappointing stop. We were informed that the store was also sold out, having just taken down a large Hostess display that had been emptied by Twinkie-lovers of Fort Collins.

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Our last stop was the Safeway on Mulberry Street. We walked quickly toward the bakery, hoping that there would be Twinkies around the corner. Our excitement when we spotted the Hostess table was a measure above ridiculous. We were tempted to load our arms full of boxes and carry them over to the cashier, like pirates who had finally found their buried treasure. We felt a bit like Tallahassee did at the end of Zombieland, when he at long last got his hands on one of the crème cakes.


Instead, we got two boxes so everyone in the office could partake of the “new” Twinkies.

Upon our return we were greeted with cheers and open palms . . . Okay, so maybe that’s an exaggeration. But our pilgrimage around town to find a box of Twinkies was entertaining to tell.

Now for the moment of truth: the Twinkie taste test.

Natalie: The consensus around the office was that these new, improved Twinkies tasted like … Twinkies. I only ate one Twinkie (three) for the novelty factor, and I don’t feel like I ever need to eat a Twinkie again.  Not surprisingly, most of us also felt like we’d swallowed a brick after consuming two or three of them. Though the little cakes still taste like you remember (and still bring the sugar headache and crash you remember), we observed some changes.

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Upon opening a new box of Twinkies, you may notice a few differences. Namely, the yellow sponge cakes are a bit smaller. A recent CNN Money article by Chris Isidore states that the weight of a 10 pack of Twinkies is now 13.58 ounces, down from 15 ounces. This also means that the treats now have fewer calories.  Isidore notes that a Hostess spokesperson has stated that the weight was actually changed by November 1st of last year (right before production halted on November 16th), so this isn’t a new development.

What is new, however, is that Twinkies are now one step closer to making the urban legend about them lasting forever true. Hostess has changed up the recipe, and the cakes now last 45 days, as opposed to the old 26. Candace Choi at USA Today mentions that Hostess is also offering to freeze their products before shipment, so that retailers may stamp on their own expiration dates.

Some changes that Hostess has made have not been well received. According to another CNN Money piece, only a portion of the 18,500 positions that were lost when Hostess went bankrupt last year will be returning – just about 20 to 25 percent. While Hostess used to employ their own truck drivers, distribution will now be outsourced to independent trucking firms. Only 1,800 workers will be used in each factory to produce the Hostess products, where 2,500 were used before. This has left many with questions on the new management’s decisions.

However, it’s apparent from our excursion to find a single box of Twinkies that Hostess products are flying off the shelves. The public has missed their Twinkies. For now, the “Sweetest Comeback in the History of Ever” campaign seems to be working. Disappearing from the market for a while may have been just the boost that the decades-old brand needed; the “new brand” uses the exact same packaging and style.

Not all of the Old Hostess products are available yet; according to Hostess’ website, we will have wait a little longer to get back SnoBalls and Zingers. Time will tell if Hostess’ downsizing will be outweighed by a marketing campaign rooted in nostalgia, and if the brand as the whole will be able to remain in the market for years to come.

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Save the Date: July 24th come visit our table at The Lagoon Concert Series

By: Natalie Hansen

One of the best things about Fort Collins is that most nights of the week, you can find live music somewhere around Old Town.  The Lagoon Summer Concert Series is a free event entering its 18th year of bringing local musicians to campus. Each Wednesday from July 9th to August 14th, from 6:30 p.m. to 8:30 p.m., a different genre of music is featured, including everything from country to 80s pop. If you are in Fort Collins this summer, the Lagoon Summer Concert Series is a great opportunity to get outside and enjoy music, without spending money.

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Photo by Annie Burnham

The stage is set just west of the lagoon, making it a perfect spot to relax in the shade away from the heat of the Colorado summer.  Evenings during the summer are normally a bit breezier, so concert goers should be able to kick back and take in the show.  There is plenty of space in the grass to bring a group of friends, your dog, a blanket, and a picnic dinner. Free parking is available after 4 p.m. nearby in the parking lot behind Morgan Library, but you can also access the event by walking or riding a bike – another chance to soak up the sun before classes start again in six weeks.

You’ll also find a variety of local organizations sponsoring tables during the concert series, as well as some of the colleges here at CSU. The College of Business, Extension, and The College of Agricultural Sciences will be hosting tables on Wednesday, July 24th. From 6:30 p.m. to 8:30 p.m., we will be out enjoying the sunshine and music from the Tumbling Dice, a high energy country band from Denver. The group promises to be a hit with dance and music lovers of all kinds and will be a fun way to unwind in the middle of your week. We also have some surprises in store for those of you planning to stop by the concert – we’ll have swag, popcorn, and even a photo booth to capture some of your summer memories.

We’re looking forward to seeing you by the lagoon!

Business Day 2013

Business Day 2013By Tim Pate

I have to confess a secret – I’m not technically a business student. I’m actually a journalism student pursuing a business minor. (Perhaps this isn’t so much a secret; after all, it says so right in my biography.) Though I’m not a true business student in the strictest of terms, I am still immensely excited to attend Business Day 2013 on Wednesday, April 3 in the Lory Student Center Theatre.

This year’s theme is “Defying All Odds,” and the College of Business has enlisted some excellent speakers to motivate students of all backgrounds to conquer their personal obstacles. Whether or not you are a business student, the speakers at Business Day 2013 are sure to present material to which you can relate.

Take, for example, Aron Ralston, who will be presenting the final speech of the day. Ralston is a Colorado outdoorsman and motivational speaker, author of Between a Rock and a Hard Place, and the subject of the movie “127 Hours.” Ralston famously amputated his own arm in order to escape death in the Blue John Canyon of Utah after an 800-pound boulder pinned his arm against a canyon wall. Movie buffs and thrill-seekers alike should enjoy this presentation.

Another adventurer will join Ralston in the lineup of speakers for Business Day 2013 – Luiz Benitez. Benitez has summited Mount Everest six times, including a 2001 expedition with blind athlete Erik Weihenmayer. He also conducts an annual “Leadership and Change Management through Mountaineering” seminar in Ecuador and Chile for the University of Pennsylvania‘s Wharton School of Business, and he will share these incredible experiences with us.

If you want to learn about how business leaders and innovators have tackled problems, I suggest attending speeches by Dave and Gail Liniger, co-founders of RE/MAX; Chris Hutchins, sourcing partner with Google Ventures; and/or Hikmet Ersek, president and CEO of The Western Union Company.

The Linigers will discuss Dave’s battle with a septic staph infection that nearly took his life and how Gail managed to support Dave while continuing to lead RE/MAX.

Hutchins, a business graduate of Colorado State University, is the founder of LaidOffCamp, an initiative to help the unemployed learn new skills for the evolving job market in order to face their own challenges, and will discuss these experiences during his presentation.

Ersek will explain in his speech how in less than three years as CEO he was able to help The Western Union Company increase its retail money transfer business to more than 510,000 worldwide agent locations, expand into electronic and mobile channels, add a global cross-border business, and broaden its financial services product line to include stored value cards/e-wallets.

I chose to seek a business minor in addition to my degree in journalism because I knew that business knowledge would benefit me no matter what field I entered after college. I believe that same philosophy applies to Business Day, where I will get the chance to hear inspirational and reputable speakers share their knowledge. We all face challenges, and we all handle them differently. Maybe one of these speakers will say just the right thing to help you – or me – overcome current hindrances.

Below is a full schedule of events for Business Day 2013:

9:00 a.m. – Chris Hutchins, LSC Theatre

10:00 a.m. – Hikmet Ersek, LSC Theatre

11:00 a.m. – Dave and Gail Liniger, LSC Theatre

12:00 p.m. – Luis Benitez, LSC Theatre

2:00 p.m. – Aron Ralston, LSC Theatre

For more information, please visit http://biz.colostate.edu/newsEvents/Pages/eventDetails/businessDay13.aspx.

The Inaugural Global Finance Summit

by Annie Burnham

Panelists respond to questions at the inaugural Global Finance Summit.

Panelists respond to questions at the inaugural Global Finance Summit.

Last Friday, the Department of Finance and Real Estate held its inaugural Global Finance Summit. The event drew 180 people to Colorado State University’s Center for the Arts for an impressive lineup of 10 speakers. Student moderators asked panels of speakers questions in three sessions. Each session had a specific topic: the global economy, moderated by Zachary Lund and Eric Ziola; alternative investment strategies, moderated by David Ferguson and Jason Page; and corporate finance challenges, moderated by Amy Sunderman and Jessica Blakeman.

The keynote speaker was Alice Schroeder. Schroeder spoke about the various interactions she had with Warren Buffett in writing her book, The Snowball. She recounted the life experiences and life-wisdom of Warren Buffett and talked about his business acumen (strong negotiation tactics), family relationships, and personal traits.

The event was great and very educational. Although many topics were covered, the opinions shared were very enlightening and everyone seemed to enjoy the event. After each of the three sessions, participants gathered for networking and snacks in the lobby outside the theater.

As a member of the audience, I felt that the event achieved all the Department of Finance and Real Estate had hoped. For those six students who participated as moderators, this was a wonderful opportunity to engage with some brilliant minds in finance and economics. The moderators all agreed that the first ever Global Finance Summit was a success.

Student moderators asked expert panelists questions.

Student moderators asked expert panelists questions.

Zachary Lund, senior business administration major and a member of the Colorado CFA Society Global Research Challenge team that placed first in Denver last month, was one of the first moderators. He and his co-moderator, Eric Ziola, asked questions pertaining to the global economy. Lund mentioned that he and Ziola “prepared by organizing questions, coordinating with the speakers via conference calls, doing research on the subject matter, and practicing discussions about the subject matter.”

Eric Ziola, a senior studying finance and real estate, said, “It was an unbelievable opportunity, and I know that some students were approached by employers in the industry.”

Events such as this one tend to invite employers to meet prospective employees among the CSU business students. Ziola offered advice to younger CSU business students: “Take part in every opportunity and event related to your field while you are in school, because the chance to talk to industry professionals will disappear once you enter the ‘real world.’ There are barriers preventing access to these wonderful industry professionals that the college breaks down for you.”

“Students should understand that opportunities like the GFS are extremely valuable and present the opportunity to get real world insight in order to bridge the academic value of the college experience with its actual application in the business world,” Lund echoed. “These opportunities do not happen all that often and should be capitalized on by students.”

Top Three Reasons to Attend the College of Business Career Expo

By Annie Burnham

Tomorrow, February 6, the Career Management Center is hosting their semi-annual College of Business Job and Internship Expo. From 4:30 – 6:30 p.m. join more than 50 different companies for networking in the Rockwell West Atrium. Why, may you ask, should you take advantage of this? Because graduation will be upon us before you know it and looking for potential jobs now will save you a lot of stress later. And if that isn’t enough to convince you, here are the top three reasons why you should sign up to attend the Career Expo tomorrow:

  1. Distribute your Résumé: You have the potential to get your résumé submitted for dozens of jobs. This will require you to do some research tonight and tomorrow morning. The Career Management Center has a list of the employers coming, so go ahead and browse the ones that appeal to you. See what positions they have open that you can fill. You might have to tailor your résumé a bit for specific positions but the fact that you prepared ahead will demonstrate your attention to detail.
  2. Networking Potential: Not only will this help with your possibilities for careers but also it will allow you to explore different options to meet your needs and interests. The more network connections you have, the more likely you are to get a job after graduation. The saying “It’s all about who you know” nine times out of ten is correct. Be confident and assert yourself. What do you have to lose?
  3. Free LinkedIn pictures: You will already be dressed up to present yourself to companies, so you are bound to look professional in your LinkedIn profile picture. This will help your page viewers see that you are able to present a professional image of yourself. Updating your LinkedIn page often is a good plan to increase your chances for landing a job.

Looking Forward to the Spring Semester

by Tim Pate

A new semester has begun at Colorado State University, and that means plenty to anticipate for CSU students. As the warm weather rolls around, students will get back in the rhythm of being a Ram full-time.

For freshman, this time of year means transitioning from apprehension at the prospect of new environments and challenges to excitement at embracing the next steps in a college career. At the other end of the spectrum, senior students realize that this is their last semester at CSU, which means charging into new territory come May. There are decisions to be made and opportunities to be had.

Spring semester at CSU is always a great time of year. The blossoming trees of the Oval never fail to provide a spectacle, and warmer days mean later nights spent on the intramural fields. It is also now that students begin thinking of their summer plans – be they visiting family, traveling or studying abroad, or staying in Fort Collins to work and take classes. Springtime shows students the multitude of possibilities ahead of them.

The College of Business too is alive with exciting prospects for students, faculty, and friends of the College. Events for students of all interests are on the horizon, as are career fairs and expos to get students connected with the business world. Keep your eyes open for opportunities to engage with the College of Business – the programs and events available are continuing to improve with each new semester.

This semester, you can look forward to these events and more:

Global Finance Summit

Friday, March 1, 2013
7:00 am – 1:45 p.m.
University Center for the Arts
Colorado State University
1400 Remington Street, Fort Collins, CO

Th­e Global Finance Summit will feature expert commentary and debate from financial professionals, economists, and academics on topics relating to the overall state of the global and domestic economy, fiscal and monetary policy, investment strategies, and business challenges.

Career Management Center Job and Internship Expo

Wednesday, February 6, 2013
4:30 – 6:30 p.m.
Rockwell Hall West, Atrium
Colorado State University
Fort Collins, CO

This event is an exclusive opportunity for employers to engage with College of Business student and alumni (closed event for Business Majors) in Rockwell West, the College’s state-of-the-art facility.  The event is smaller and more intimate, allowing recruiters more time to have meaningful interactions with our students.

Everitt Real Estate Center presents Mark Fleming: “Once a Hare, Now a Tortoise”

Wednesday, February 13, 2013
4 – 6:30 p.m.
Fort Collins Hilton
425 West Prospect Road, Fort Collins, CO

Mark Fleming will talk about what is in store as we head into the traditional buying season in the housing market in 2013, how the economy will fare given the political and fiscal situations, and whether housing will be as strong in 2013 as it was in 2012.

Make sure to check the College of Business website and to keep up with us on Facebook and Twitter to stay up-to-date on the latest happenings around the College – there are sure to be plenty.

Giving Thanks

Next Thursday is Thanksgiving, and we at the College of Business have a lot for which to be thankful. Without the support and dedication of some terrific people and organizations, the College of Business would not be renowned program it is today. With that, we would like to take the time to thank some people who have helped build this college to be one of the best in the nation.

Our Students

CSU StudentsWith the right tools, any college can build the framework for a successful program. However, actually achieving success is impossible without hardworking students to make it happen. We believe that within the CSU College of Business you can find the nation’s best students, and they are at the heart of our program. Thank you students: for your hard work, your involvement, and your commitment to your school. We are consistently amazed by your accomplishments. Keep it up!

Our Faculty and Staff

In each of our five departments, you can find professors who are thought leaders in their fields. Their research continues to make an impact in the business world, and we are proud to have them at CSU. We are also excited by the stories we hear from students of professors going beyond their roles as researchers and teachers and becoming mentors. Our professors are dedicated to not only instilling knowledge in students but also building character and helping them reach their goals. Thank you to our professors for being so awesome!

Our Centers of Excellence

No matter what your interest in business, CSU’s College of Business has the programs and people to help you reach your goal. That’s why we’re so glad to have a number of centers dedicated to the specialized interests and aspirations of our undergraduate and graduate students. To the Beverage Business Institute, the Center for the Advancement of Social Enterprise, the Career Management Center, the Everitt Real Estate Center, the Center for Marketing & Social Issues, the Center for Professional Development & Business Research, the Tribal Technical Assistance Program, and the Institute for Entrepreneurship – thank you all for enriching our students’ experiences.

Colorado State University

Finally, we want to thank Colorado State University as a whole for…well…just about everything. From the students to the faculty and staff to the multitude of programs and organizations, everyone that works to make CSU a special place has gone above and beyond. Thank you all for doing what you do, and doing it so well.

Fun Settings – Great Coffee!

By: Katie Kershman

Fort Collins is known for all the great local restaurants. We have more restaurants per capita than any other city in Colorado! For college students, coffee shops are a pillar in our diet and social life. I thought it would be useful to compare two of my favorite coffee shops close to campus – The Alley Cat and The Wild Boar.

ImageThe Alley Cat is a great little café located off of Laurel St. between College Avenue and Mason St.
There is a giant pointing hand in the alley to lead the way. One of the best aspects of this café is that it is open 24 hours. This is great for college students that keep unusual hours (as I’m sure most of us do). They have coffee, chi and tea drinks ranging from $1 – $4 (a fairly low cost when you consider many of Starbucks’ drinks cost more). They also have a wide selection of smoothies and shakes for $4.25 (these are definitely recommended by me). Breakfast is served all day, in addition, to an assortment of sandwiches and snacks.

Like most coffee shops, The Alley Cat has free wifi and they also ofImagefer in-shop printing at a low cost. Despite these convenient office offerings, I wouldn’t recommend this location if you’re looking to study in the evenings (though I do see people attempting this). They have regular performances by live bands and local artists which can make the place fairly loud. It also has a high volume of customers so it can be tricky finding an open table. If you’re looking for a fun environment to spend an evening I highly recommend this location!

http://www.alleycatcoffeehouse.com/

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Another fun environment I would suggest  is The Wild Boar. It is located near the corner of College and Prospect at 1510 South College Ave.  The shop is a 1924 bungalow style home with historic significance and an old world atmosphere which makes it an enjoyable setting to explore.

Because it is an old house there are many different rooms to camp out. They also have a wider selection of food with American, Greek, and Mexican food choices for reasonable prices. Additionally, they have their liquor license which means they offer a great selection of microbrews and wine (though I don’t suggest mixing these with your study time). The coffee here is outstanding and free wifi makes it easy to camp out for several hours and accomplish some serious study time.Image

http://www.wildboarcoffee.com/index.htm

These are just two of my favorite coffee shops around town, but there are a lot of options close to campus. What are some of your favorite shops to visit in the area?