The Sweetest Comeback Ever

By: Annie Burnham and Natalie Hansen

The beloved Hostess Twinkie is back. Two empty boxes later … We’ve got the skinny on the new baby cake.

Annie: Last Wednesday, Natalie and I (Annie) went on an adventure in search of a box of Twinkies. What started out as a simple trip to Walmart turned into a desperate search for just one box of Twinkies. And we did it for you, College of Business students.

On Monday, July 15, Hostess Brand LLC, now owned by Apollo Global Management and Metropoulos & Co, returned Twinkies to store shelves. As we looked around Walmart, we couldn’t even find a Hostess display. What kind of welcome back party was this for the beloved Hostess delights?

Finally on a tiny shelf at the front of the store, we found the Hostess products  . . .  and no Twinkies.

A Walmart employee, noticing our distress, came up to us and said, “All of the Walmarts in town are sold out of Twinkies. We’re waiting for another shipment.”

All of the sudden, this wasn’t a simple work assignment – this was a quest to find a box of Twinkies. Were we going to find any Twinkies in this town?

Our second attempt to find Twinkies was at a King Soopers — another disappointing stop. We were informed that the store was also sold out, having just taken down a large Hostess display that had been emptied by Twinkie-lovers of Fort Collins.

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Our last stop was the Safeway on Mulberry Street. We walked quickly toward the bakery, hoping that there would be Twinkies around the corner. Our excitement when we spotted the Hostess table was a measure above ridiculous. We were tempted to load our arms full of boxes and carry them over to the cashier, like pirates who had finally found their buried treasure. We felt a bit like Tallahassee did at the end of Zombieland, when he at long last got his hands on one of the crème cakes.


Instead, we got two boxes so everyone in the office could partake of the “new” Twinkies.

Upon our return we were greeted with cheers and open palms . . . Okay, so maybe that’s an exaggeration. But our pilgrimage around town to find a box of Twinkies was entertaining to tell.

Now for the moment of truth: the Twinkie taste test.

Natalie: The consensus around the office was that these new, improved Twinkies tasted like … Twinkies. I only ate one Twinkie (three) for the novelty factor, and I don’t feel like I ever need to eat a Twinkie again.  Not surprisingly, most of us also felt like we’d swallowed a brick after consuming two or three of them. Though the little cakes still taste like you remember (and still bring the sugar headache and crash you remember), we observed some changes.

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Upon opening a new box of Twinkies, you may notice a few differences. Namely, the yellow sponge cakes are a bit smaller. A recent CNN Money article by Chris Isidore states that the weight of a 10 pack of Twinkies is now 13.58 ounces, down from 15 ounces. This also means that the treats now have fewer calories.  Isidore notes that a Hostess spokesperson has stated that the weight was actually changed by November 1st of last year (right before production halted on November 16th), so this isn’t a new development.

What is new, however, is that Twinkies are now one step closer to making the urban legend about them lasting forever true. Hostess has changed up the recipe, and the cakes now last 45 days, as opposed to the old 26. Candace Choi at USA Today mentions that Hostess is also offering to freeze their products before shipment, so that retailers may stamp on their own expiration dates.

Some changes that Hostess has made have not been well received. According to another CNN Money piece, only a portion of the 18,500 positions that were lost when Hostess went bankrupt last year will be returning – just about 20 to 25 percent. While Hostess used to employ their own truck drivers, distribution will now be outsourced to independent trucking firms. Only 1,800 workers will be used in each factory to produce the Hostess products, where 2,500 were used before. This has left many with questions on the new management’s decisions.

However, it’s apparent from our excursion to find a single box of Twinkies that Hostess products are flying off the shelves. The public has missed their Twinkies. For now, the “Sweetest Comeback in the History of Ever” campaign seems to be working. Disappearing from the market for a while may have been just the boost that the decades-old brand needed; the “new brand” uses the exact same packaging and style.

Not all of the Old Hostess products are available yet; according to Hostess’ website, we will have wait a little longer to get back SnoBalls and Zingers. Time will tell if Hostess’ downsizing will be outweighed by a marketing campaign rooted in nostalgia, and if the brand as the whole will be able to remain in the market for years to come.

Save the Date: July 24th come visit our table at The Lagoon Concert Series

By: Natalie Hansen

One of the best things about Fort Collins is that most nights of the week, you can find live music somewhere around Old Town.  The Lagoon Summer Concert Series is a free event entering its 18th year of bringing local musicians to campus. Each Wednesday from July 9th to August 14th, from 6:30 p.m. to 8:30 p.m., a different genre of music is featured, including everything from country to 80s pop. If you are in Fort Collins this summer, the Lagoon Summer Concert Series is a great opportunity to get outside and enjoy music, without spending money.

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Photo by Annie Burnham

The stage is set just west of the lagoon, making it a perfect spot to relax in the shade away from the heat of the Colorado summer.  Evenings during the summer are normally a bit breezier, so concert goers should be able to kick back and take in the show.  There is plenty of space in the grass to bring a group of friends, your dog, a blanket, and a picnic dinner. Free parking is available after 4 p.m. nearby in the parking lot behind Morgan Library, but you can also access the event by walking or riding a bike – another chance to soak up the sun before classes start again in six weeks.

You’ll also find a variety of local organizations sponsoring tables during the concert series, as well as some of the colleges here at CSU. The College of Business, Extension, and The College of Agricultural Sciences will be hosting tables on Wednesday, July 24th. From 6:30 p.m. to 8:30 p.m., we will be out enjoying the sunshine and music from the Tumbling Dice, a high energy country band from Denver. The group promises to be a hit with dance and music lovers of all kinds and will be a fun way to unwind in the middle of your week. We also have some surprises in store for those of you planning to stop by the concert – we’ll have swag, popcorn, and even a photo booth to capture some of your summer memories.

We’re looking forward to seeing you by the lagoon!

The Fourth of July: A personal reflection on the meaning of independence

By: Annie Burnham

I like to see a man proud of the place in which he lives.  I like to see a man live so that his place will be proud of him.  ~Abraham Lincoln

Sometimes, it’s easy to complain about the freedoms we have that we feel are infringed upon or mishandled; but how often are we truly grateful just simply for the freedoms we have? This Independence Day, while we enjoy cookouts and fireworks, let’s find creative ways to express our gratitude to those who fought 237 years ago for our independence. Let’s take a moment to be present and remember the people who protect those freedoms today.

We’ve all got holiday stories and memories. As you read what Independence Day means to me, I hope you’ll reflect upon what it means to you. Please share your stories and reflections in the comments section.

I don’t typically get excited about the Fourth of July. In past years, I’ve always seen it as mostly another way for people to eat good food and watch fireworks. But this year, I decided to reexamine this holiday that is often celebrated without thought to the real meaning behind it.

The last few months I’ve become very interested in my grandfather’s life. I am the oldest granddaughter, and I was the only one who really got to know him before he passed away in 2002. I couldn’t say “grandfather” as a little girl, so I shortened his name to “Gran-Gran.” The name stuck and everyone calls him that to this day.  Being a writer, I’m fascinated with stories about people I have known. Through a series of informal interviews with my grandmother and hours devoted to scouring Alabama newspaper archives, I’ve begun creating Gran-Gran’s memoir.

Horace Rupert Burnham

Horace Rupert Burnham

Horace Rupert Burnham (known as Pat to most) was born on a farm in Calhoun County, Ala. Growing up he worked hard as one of three children on a farm. At age 18, he was drafted in the army at the beginning of World War II in 1939. When he returned after the war, a lot had changed. His mother, Annie Cheatwood (I’m named after her) had passed away and his father had remarried.  Gran-Gran met my grandmother in French class at Jacksonville State UniversityThey dated through college but both wanted to pursue higher education, so he went to law school at the University of Alabama and my grandmother went to Columbia University in New York City. His degree was funded by the GI Bill, but he also worked in the local Post Office. He began practicing law shortly after obtaining his degree. In 1952, he was called back to military service to serve in the Korean War. Shortly before he shipped out, he and my grandmother, Jane Self, married.

Upon his return from the Korean War, he got into politics. His Christian beliefs and his experience as an investigator of war crimes in Nuremberg after WWII led to his deep convictions about civil rights. He rose to become a member of the Alabama House of Representatives during the time while George Wallace was governor of Alabama. Gran-Gran was at odds with Governor Wallace‘s views about civil rights. After deciding that he wanted to spend more time with his family and serving his local community, Gran-Gran stepped down from politics. My grandfather was dedicated to fighting for civil rights and against the segregation of schools in Calhoun County. He worked hard in his town, known by all as a respectable man and one heck of a lawyer.  He was a man of dignity and bravery; a man of courage and honor. I want to be like him – willing to sacrifice everything for what I believe in because it is the right thing to do. I think that is why he was in the military, why he fought for the rights of all people, and why he loved his family the way he did.

Gran-Gran & My Dad 2001

Gran-Gran & My Dad in 2001

He knew the responsibility of fighting for his country and the honor that it earned him – but he also knew the cost. He was there at the beaches at Normandy; how many of those young men did he see fall?? I can only imagine the sense of awe that came upon him every Fourth of July, knowing he played a part in the grand defense of our great nation. I think he would be saddened by my lack of celebration in years past. This year, I think he’ll be proud.

Five Ways to Stay Sharp Over Summer Vacation

By: Annie Burnham

Summer always seems to pass too quickly. I’m in total shock that it’s almost July. I’ve been working on campus all summer, but I still feel like I’ve gotten so out of school mode that it will be something akin to culture shock in the fall when classes start.

So how do you stay sharp over the summer? Here are five suggestions for keeping your wits over the break:

  1. Read! You don’t have to read textbooks to keep your mind engaged. One thing I look forward to most about the summer is that I can read for fun again.  Fiction is my preference for the summer. During the school year, I’m too busy doing schoolwork to read fiction, so it’s a nice treat over summer. I’m trying to take advantage of my iPad as well and use the iBooks app to find the free books. You can also check out Good Reads for suggestions. Nonfiction is an area I’m slowly coming to appreciate. Biographies of some of the great figures in history are appearing on my to-read list. Just go walk around the WP_20130625_003 nonfiction section of one of the local libraries – you might be surprised at what you find. Maybe you like current events. If so, you should check out Tim’s blog from two weeks ago. He goes into the benefits of keeping up-to-date on news. No matter what your preference is, reading is a great way to stay sharp over the summer.
  2. Volunteer. Donate your time to a cause that you love. I volunteer most weekends with All Aboard Animal Rescue, a non-profit in Fort Collins that saves dogs from high-kill shelters around the West. Whatever cause or organization you choose to volunteer for, be sure to ask questions, try new things, and enjoy it. Not only will you be doing something good for others, but you will also have the chance to make some great connections. Sometimes volunteer work allows you to gain experience that will one day be invaluable when you enter the professional world. To find out more ways to volunteer, visit United Way.
  3. Exercise. This summer I’ve made it my goal to hit the gym five mornings a week. For the most part, I’ve stuck to that and I can tell throughout the work day my energy level is better. Exercise reduces stress and helps you feel better overall, whether you are working behind a desk or completing a high-energy internship. Maybe you are feeling adventurous. If you are around Fort Collins, you should take advantage of how bike friendly this community is. Or drive west a few miles and explore some of the hiking trails. I really want to try to hike the A by Hughes Stadium at least once before school starts in August. Or maybe for you, being adventurous is trying out that Zumba or kickboxing class. Whatever it is, make sure it’s something you enjoy.
  4. Rest. Most of the time, I feel like I’m running 90 miles an hour in 10 different directions. As a culture, I feel we’ve lost the ability to just sit down and relax. Rest doesn’t have to mean sleeping. Most days, some of us from the CoB office will get up and walk over to the Lory Student Center and grab a soda. Taking a break from the computer helps me focus better when we get back. Even sitting down to relax for a half-hour break will improve your ability to concentrate on other tasks throughout your day. Make sure to lounge and sleep enough, even if you are working or interning.
  5. Set Goals. This might be the most important of all five tips. For me, this is what is driving my productivity this summer. I set a few goals back in May that I’ll share:
    1. Read at least 5 books for fun over the summer
    2. Workout five times a week
    3. Complete the first draft of a novel
    4. Write out and stick to a budget

Whatever your goal is, make sure you find someone to hold you accountable. This will increase your chances of success. Giving yourself a few benchmarks to meet throughout the summertime also will increase your productivity and keep you sharp for the fall semester.

As we reach the halfway point in summer break, take time to sit back and evaluate the last month and a half. What have you done? Make sure you are taking time for yourself, resting and being proactive with your health. Set goals to achieve this summer – maybe the goal is to get eight hours of sleep each night or to read ten new books by the end of summer vacation. Whether you are taking summer classes, working full time, or at home relaxing, remember that you can apply these tips anywhere.

What do you do to stay sharp during the summer? Feel free to add your thoughts to the comments below.

Q&A with a Recruiter

employment stock photo

by Tim Pate

Wouldn’t it be nice to know what the person who may or may not hire you is looking for? I thought so as well; that’s why I contacted Mandy Dicker, national sales recruiter for Total Quality Logistics and friend of the College of Business. I asked Dicker exactly what makes her notice a potential hire – and what puts resumes on the fast track to the trash.

Read our conversation below to learn how you can capture the attention of a recruiter and land your next job.

Q: Generally speaking, what characteristics do you look for in the ideal candidate? 

A: Confident, hardworking (worked while in college, played sports or involved with organizations/clubs), energetic, and positive.

Q: What in a cover letter grabs your attention? 

A: Short, concise, and directed specifically at the position and industry.

Q: What is the most common mistake applicants make on their resumes? 

A: Applicants don’t align their objective statement to the position they are applying to. I would recommend removing the objective statement if applicants are applying to too many positions to keep track of.

Q: Many jobs have hundreds of applicants. What makes individuals stand out above the crowd? 

A: Tailoring the resume to align with the specific position they are applying to. If they are given a chance to interview, it’s important to be conversational and make themselves memorable during the interview.

Q: What is the most common mistake applicants make in interviews? 

A: Applicants don’t prepare for the interview with any research about the company or position. As a result, they don’t have any questions for the interviewer which shows an overall lack of interest.

Q: What would you say to job seekers who are feeling discouraged? 

A: Keep trying, try to get as much feedback as possible, and learn from this feedback.

Are you a recruiter? If so, what makes a candidate memorable? If you are not a recruiter, what have you done to make your cover letter, resume, or interview one that sticks in the mind of the recruiter? 

Become a Consumer of News

By Tim Pate

GlobeNothing is isolated any more.  Last semester I took my business minor capstone class, Contemporary Business Topics – International Business, taught by Asad Aziz, a lecturer in the Department of Management. At the beginning of each class session, Aziz started by running through a list of what he considered to be the 10 most important news items of the day. Often these headlines didn’t appear to have any connection to the business world, but Aziz asked us why they might be important for a business person to know. What Aziz taught me was that being aware of news from around the world is essential making informed decisions, and I’d like to expand on that idea in this post.

The world is growing ever more connected, and what happens across the globe has increasing potential to affect you at home. As U.S. businesses develop in markets outside of the States, they must diligently pay attention to world events. However, the ripple created by these events extends beyond international businesses. A technology invented in India could change your daily routine. The United States’ relationship with a European nation could impact how you vote. The political climate of a country you’ve never visited could change your investment decisions.

You know that T.Rowe Price commercial that says, “…we understand the connections of a complex, global economy”? Well, it’s important that you do, too. Maybe you don’t need to have the same depth of knowledge as an investing firm, but at least being aware of what’s happening in the world is sure to serve you in your decision-making process.

The best part is that this information is readily available to you. The news doesn’t only come to you in the morning in the form of a paper on your doorstep – it’s everywhere. This also means that it doesn’t take extraordinary effort on your part to gather the information. Follow a few news sources on social media, read blogs, tune into news channel every now and then – these are all easy ways to gain this critical information, even if only by osmosis.

It’s important to follow news that goes beyond your field of interest, as I discussed in regard to Aziz’s class. Certainly stay up-to-date with trends in your industry, but also make sure that you know about the big happenings that could potentially affect your business in an indirect or unexpected way. News aggregating sources such as Feedly, Pulse, and Flipboard make browsing all kinds of news easy, and I highly recommend utilizing these resources.

As business students and professionals, being informed is paramount. What sets many business leaders apart from the crowd is that they can see the relationship between seemingly disconnected events and apply that knowledge to the decisions they make. If you make a habit of building your database of knowledge, you’ll just be one step closer to achieving that success.

Business students and alumni: What do you do to stay informed? How has it helped in your business or personal decision-making process? Share your thoughts in the comments below. 

A Taxing Question: Are Apple and Google Acting Ethically?

By Annie Burnham

If you thought April 15 would bring the end of discussion about taxes, you were mistaken. In addition to the IRS being in the news for scandal, several global corporations are under scrutiny for evading taxes in the United States. Apple and Google are both in the spotlight because of their global presence and the huge amount of tax money they allegedly haven’t paid. Americans are now asking if it is ethical for these global organizations to house their money in areas with lower interest rates to avoid paying 35 percent of their profit in taxes, or if avoiding the corporate tax rate is unethical and hurting the American consumer.

Apple is accused of avoiding paying California state taxes for the last several years by housing an investment office in Reno, Nev. California has an 8.84 percent corporate tax rate; Nevada has no corporate income tax. Apple also has many subsidiaries in Ireland, Netherlands, Luxembourg, and the British Virgin Islands, where they keep large amounts of revenue and avoid paying the United States’ 35 percent corporate tax rate.

Google puts a lot of its money into accounts in Bermuda, which in effect cuts its tax rate in half. Google chairman, Eric Schmidt said, “It’s called capitalism. We are proudly capitalistic. I’m not confused about this.” The company defends its decision as a way to earn the most profit for their shareholders, and the way they go about that is completely legal.

The governments of the countries in which these corporations work feel they are being cheated, particularly European and American governments. But some argue that these global companies could end up being taxed twice or three times if they paid taxes in all countries of which they are a part.

According to Thomas Baekdal, an online magazine publisher, these large corporations have no choice in evading taxes. He uses an example, which is illustrated in the diagram below, of how Google could be taxed multiple times if they did nothing to protect their assets. Google has a consulting office in the UK; Google Europe is based in Ireland; and Google’s headquarters are in the US. If each country taxed the profit earned by Google, it would end up losing 66 percent of its profit to taxes. Approximately two thirds of Google’s profit could be taken away for tax purposes in three separate countries.

from http://www.baekdal.com/opinion/the-other-side-of-amazons-apples-and-googles-tax-evasion/

Others argue that Apple’s avoidance of paying more than $44 billion in taxes over the last four years is unethical. Apple and Google are not the only corporations that have accounts in countries with lower corporate income taxes. Hewlett Packard, Microsoft, Starbucks, Amazon, and many others have also avoided the corporate tax rate in the United States by having offshore accounts.

One major issue with these companies skipping out on paying taxes, argue some, is that the countries’ citizens must make up the difference. Therefore, higher tax rates or cutting of services are the only options to counter balance this.

Here at the College of Business, the Daniels Fund Ethics Initiative helps establish a commitment to ethics and integrity. Based on the principles set forth by Bill Daniels (honesty, integrity, and fairness), do you think Apple and Google have acted ethically? Leave your thoughts in the comments below.

A Sendoff to the Class of 2013

By Tim Pate

College of Business graduates enjoy commencement

College of Business graduates enjoy commencement

This week’s post (by virtue of the title alone) runs the risk of being a bit sappy and sentimental, so I’ll do my best to keep it professional. You all have probably shed and seen enough tears for all the graduation hullabaloo,  and I don’t intend to contribute to the melancholy any more than I have to. That being said, here begins my blog post reflecting on my time as an undergraduate student at Colorado State University.

Two weeks ago, I sat in my room, putting the final touches on a school project, when I realized that the work I was completing was not just another college project – it was the final project. When it was done, there would be no more. For some reason, this simple fact hit me harder than all the well-wishings and congratulations I had received from family and friends in the preceding days and weeks. And suddenly I began to cherish that last project – I began to enjoy it.

This insignificant experience gave way to my realization of how representative my final project was of the conclusion of my college experience. Under any other circumstances, that project would have been just another part of college life – another small hurdle on my way to the finish line. On some level, I think that’s how I’ve viewed too much of my college experience. The classes, the events, the involvement, the mishaps were all part of a means to a grander end.

What this last project taught me was that I need to remember to take the time to appreciate those stepping stones that lead to the ultimate finale. Those awkward roommate situations freshman year; the nights spent in Old Town; the class presentations; the once-in-a-lifetime extracurricular events – all of these things were special in their own right.

Looking forward, I know that I will have the opportunity to take advantage of more small moments that culminate in something big. Life in the real world appears a bit daunting – I’ll admit that – and I know that I’m going to fail a few times before I find what works for me. However, I’m going to try to do my best to make my failings and my successes count and to take the time to acknowledge them individually.

There are a lot of naysayers out there who don’t believe in the potential of our generation. I think they’re wrong. I think that we’re going to make a difference that probably none of us can even foresee at the moment. But I hope that whatever happens along the way, we do our best to appreciate the little things that lead to whatever changes we make. I’m going to try to start appreciating those mundane class projects like I did the last one.

Congratulations to the Class of 2013!

Follow-up on JC Penney: Will their mea culpa commercial work?

By Annie Burnham

Last month, I posted a blog on the firing of former JC Penney CEO, Ron Johnson, due to his failure to turn around the company’s plummeting sales. Johnson created problems by pushing away loyal customers and ignoring their needs. JC Penney has existed for 111 years and has a large customer base. Johnson treated JC Penney customers like he treated Apple’s customers, despite the differences between the companies and their customers. The failure to recognize those differences coupled with the sudden and vast number of changes helped lead to Johnsons failures as CEO.

Mike Ullman, the old JC Penney CEO reinstated as interim leader, wasted no time in sending out a plea to former JC Penney shoppers. The struggling retailer released a 30–second commercial asking customers for forgiveness:

It’s no secret. Recently, JC Penney changed. Some changes you liked, and some you didn’t. But what matters with mistakes is what we learn. We learned a very simple thing: to listen to you. To hear what you need to make your life more beautiful. Come back to JC Penney. We heard you. Now, we’d love to see you.” The spot ends with the full JC Penney name, and the lines “Come back to see us” and “We’re listening on Facebook.”

While the commercial has garnered some attention for JC Penney, experts have differing opinions about what its outcome might be. Daniel Gross, writer for The Daily Beast, said that the firing of a CEO in such a short amount of time is an emerging trend. The speed at which changes in technology, social media, the market, and investing take place contributes to shorter tenures for CEOs.

“Over the past five years, an average of nearly 1,300 CEOs have resigned, retired, or been fired each year,” said John Challenger, CEO of Challenger, Gray, & Christmas, a Chicago-based executive coaching firm. “Patient money is nonexistent in the age of immediacy in which we live. JC Penney provides a case study of what happens when impatient money meets a turnaround that is likely to take time.”

Some critics say that there is no hope for JC Penney. According to Douglas A. McIntyre, a writer for the blog 24/7 Wall St, “JC Penney would not only have to reach millions of them with its new message. It also would have to compel these consumers to come back to an experience they abandoned because they did not like it.”

Whether customers return or not doesn’t seem to have deterred Goldman Sachs from approving a $1.75 billion loan for JC Penney this past week. One problem JC Penney now faces with the broadcast of this commercial is to live up to what it has promised. Gaining back its consumers and developing brand loyalty isn’t going to happen just because of an apology in the form of a 30- second TV commercial. Shoppers need to see changes that they like. So, what does the future hold for retailers —particularly JC Penney? Only time will tell.

How have you responded to JC Penney’s recent changes? Is the apology enough to bring customers back? Be sure to leave comments below.

What to do while you’re living in your parents’ basement

By Tim Pate

What NOT to do as a job-seeker

Graduation is looming, and you don’t have a job in line yet. No need to fret; you’re not alone. Plenty of college students spend a little time unemployed before finding that elusive position. Graduates who find success in their job search aggressively seek opportunities and make the connections that others miss. So instead of becoming a master video-gamer during your time off, here are some tips for finding that job as quickly as possible. You and your parents will thank me.

1. Improve your social media presence.

Facebook and Twitter have been fun channels through which we have interacted with friends throughout college, but now it’s time to use these platforms and more to your advantage. First, clean up your personal sites: take down your party pics, commit yourself to clean and sophisticated language, use a professional photograph for your profiles, and sculpt your biographies so that they reflect the best version of yourself.

Then start posting content that is relevant to your interests and the career you want to pursue. Employers want to see that you actually care about your career – demonstrate your passion over social media.

Once you’ve done that, think about exploring other social media sites and learn how they can further serve you in your job hunt. Use LinkedIn as an online resume. Post pictures relevant to your career goals on Pinterest. Showcase your photography on Instagram. Keep a blog that documents your job-seeking activities. Do whatever you think might help you stand out in the eye of a recruiter.

2. Continue self-educating.

Just because you’re done with college does not mean you’ve finished learning. No matter how great your education, remember there is a world of information waiting to be discovered. Read industry magazines and blogs (and share and comment – see advice above!). You can also read up on fields that are only peripherally related to your focus – you may end up diversifying your knowledge and skills.

Another great way to learn and stay fresh on what you learned at Colorado State University is to pass your knowledge along. Offer to tutor students studying what you studied and you’ll retain that information. Tutoring also gives you experience to add to your resume, thereby making you a more desirable candidate for recruiters.

3. Freelance or volunteer – it’s all about networking!

You can also add experience by doing freelance work or volunteering in your desired industry. Say, for example, you’re a marketing graduate but you haven’t found a full-time marketing gig. Who’s to say that new restaurant in your hometown couldn’t use some discounted marketing work? There’s no harm in offering to work a freelance job, and you might even make a few dollars while you’re at it.

More importantly, you continue to build that ever-important “Experience” section of your resume. Doing freelance work shows initiative to employers. You may even make a connection through your freelance work that leads to the full-time job of your dreams.

4. Make applying a full-time job.

As I said at the beginning of this post, jobs come to those who work for them. If you are not actively and determinedly reaching out to employers, they won’t notice you. While some people are lucky enough to find a job with the first company to which they apply, it takes others dozens of applications and interviews before opportunity knocks. Don’t get discouraged. Your hard work and your investment in an education are on your side. Being patient can be hard, but complacency won’t make the time pass any faster. Go find the job you want and don’t stop proving why you deserve it.

Remember that the College of Business has resources to help you find your first job. The Career Management Center is a great place to find job postings and other tools to help you showcase yourself for employers.

How is your job search going, graduating seniors? What are you doing to prepare for the real world? Do you have any advice for underclassmen that you wish someone would have told you? Share your thoughts in the comments below.