Popularity vs. Exclusivity

by Tim Pate

Yesterday, the popular photo-sharing application Instagram was released to Android users. The app had formerly been exclusively available on the Apple App Store but is now available for free on the Google Play store as well.

Instagram’s decision proved popular, as more than 1 million copies of the app were downloaded in less than 24 hours.

“Instagram CEO Kevin Systrom told The New York Times that the app was seeing 2,000 signups each minute,” reports Angela Moscaritolo of PCMag.com.

However, the now wide availability of the app sparked some very serious outrage on behalf of iPhone users who had enjoyed the fact that Instagram was only available on the Apple App Store.

Thus, the question is raised: Though Instagram enjoyed tremendous success in the Android market, will the decision alienate iPhone users who reveled in the app’s exclusivity? And if the strategy does alienate these customers, was the decision still worth it?


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